To create and design effective eAdverts, to keep existing and potentially new customers updated with MHM's unique selling message for new and used products, rehire and information on offers.
We developed various design templates which helped distinguish the differences between New, Used, rehire and Offers. It was important that the design templates related, and had a common theme, we achieved this by incorporating the group company logo and sub division logos, including a strong emphasis on the brand colours.
To engage with the target audience, we produced copywriting which involved, strap lines and general body text, and creative photography for all newly launched products and company offers.
Since launching the range of eAdverts MHM has seen a noticeable increase in product sales and customer enquires, and continue to distribute on a monthly basis.