To refresh the brand after identifying a need to appeal to a broader audience and support sales growth targets for tiles, bathrooms and kitchens.
We created three sub-brands; Glamorgan We created three sub-brands; Glamorgan Bathrooms, Glamorgan Kitchens and Glamorgan Stone to show customers they are just as serious about other areas of the business as they are about tiles.
New logos and brand identity have been developed and applied across all sales and marketing materials as well as uniforms and signage inside and outside the showroom. The branding has been further reinforced with ongoing press advertising and email marketing. We are currently working on their new website to enhance their online presence and sales.
Plum Design have been invaluable to Glamorgan Tiles, their knowledge and expertise have helped my company move forward beyond measure. The focus and commitment has been amazing.
They are continually working in the background pushing forward, developing ideas and striving to achieve what's best for me as a client and to us as a business. I cannot recommend Plum Design highly enough.