Tata Steel,Tata Steel - Product Animations| Plum Design & Advertising Ltd

Client: Tata Steel

Project: Tata Steel - Product Animations

The brief:

To explain using animation the many ways to harness the suns energy to heat industrial and commercial buildings by using profiled sheets and solar panels to collect the heat from the suns rays.

The solution:

Tata Steel and their partners were developing their systems based on new innovational concepts. These were quite difficult to portray in an animation as hot air is not normally visible and since this formed the core of the animations, we had to find ways to show this.

The eleven animations were to be used in a new purpose built Sustainable Building Envelope Centre at Shotton where these new technologies would be demonstrated to potential customers.

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  • Tags
  • manufacturing
  • b2b
  • animation
  • tata steel
  • video
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