To design and produce a custom built re-usable exhibition stand, and incorporate the new brand, Generac Tower Light, reaffirming existing and new customers that Mobile Lighting Products remain the market leader for lighting products.
To design a custom built exhibition stand created specifically around Tower Lights leading products. It was important that the design reflected the embodiment of the new branding through the layout, displays, and lighting to create a positive statement. Creating an impressive brand environment requires a good understanding of the company, the products, the market and the target audience. The exhibition clearly demonstrated Tower Lights strengths in manufacturing lighting products for the UK market. The exhibition design and graphics distinctly clarified the unique differences between each product, giving the show visitors a good understanding of the products for uses in the rental and construction markets