TBD is one of the leading designers and fabricators of base, line maintenance and ground handling equipment for the Defence and commercial aviation sectors.
TBD approached us to refresh and reinvigorate their brand identity. They required a logotype that was strong, fresh and immediately recognisable. It also had to, at a glance, relay the business that they are in.
After researching TBD and their market we developed a new logotype that fulfilled every one of the criteria set out at the beginning of the brief. We have also created a corporate identity, which has already been utilised for a company video and product brochure.
TBD launched the new branding at the industry's main business expo in Seattle where it was met favourably. Their reinvigorated brand will be seen at all the best airports in the world, so keep an eye out!