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As you may have seen on TV or read online, Google have introduced a new ranking algorithm that will assess how mobile-friendly your website is.

Why are Google doing this?

As more of us use mobile devices for web searches it makes sense for Google to incorporate these patterns in to their search algorithms. Here are a few statistics that highlight this trend:

  1. 60% of all traffic for Google is mobile. If you don’t have mobile friendly website, you risk falling in Google rankings.
  2. 50% of people use their smartphones and tablets to choose what to buy and where to buy products and services.
  3. 78% of consumers who search for a local business on their smartphone end up making a purchase.

Statistics from: Designmodo

So, as you can see, there is a real need for this change.

You can test how mobile-friendly your website is by using Google’s free tool.

If your website gets the green light then well done you. If it doesn’t then keep calm and take a deep breath. It’s not the end of the world, but you should think about making your website mobile friendly soon.


Besides, you’ll know yourself how much better an experience it is using a website that has been developed for mobile devices compared to sites that haven’t.


Talk to us at Plum Design. We can change your site to a responsive, mobile-friendly site effectively, affordably and with a minimum amount of hassle to you.